The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited Category: Use of Smart Devices & Voice Assistants
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Use of Smart Devices & Voice Assistants
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Memory Lane
Agency: Accenture Interactive / Stockholm
Client: Stockholm Exergi AB Category: Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Agency:
McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client:
Alzheimer's Society
Title:
My Carer
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_027M
Award:
2020 Digital Craft Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
Flipkart Internet Private Limited
Title:
Flipkart Hagglebot
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_028M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_029M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_030M